Americans are expected to consume a record-breaking 1.47 billion chicken wings this Super Bowl Sunday, according to the National Chicken Council. This represents a 1.5% increase compared to last year's game. The report also highlights the strong sales growth throughout the playoffs, attributing the increase to a combination of factors, including decreased chicken production nationwide and the impact of recent wildfires in Los Angeles.
Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard-hitting breaking news, Nicolette brings integrity + care to every assignment. You can find her words in Food and Wine, Byrdie, flourish, VinePair, Mind + Body, and more. Super Bowl Sunday wouldn't be complete without chicken wings.
Whether you prefer them coated in honey barbecue or a tangy Buffalo sauce, it seems we can't get enough of this snack on game day. In fact, U.S. consumers are expected to devour up to 1.47 billion chicken wings this Sunday, according to a new report by the National Chicken Council. This marks a 1.5% increase — roughly 20 million more wings — compared to last year's game, when hungry viewers enjoyed around 1.45 billion.The data only examines retail sales, as senior vice president of communications Tom Super explains, so there's likely even more happening beyond the grocery aisle. Still, that's no small number: As the National Chicken Council, that number shakes out to every person in the United States scarfing down around four wings apiece (although, we could certainly eat more). Chicken wing sales also stayed strong throughout the playoffs, increasing by 12% for the four weeks ending January 19 when compared to the prior period. Super tells Food & Wine that this year's increase stands out, as the non-profit trade organization usually predicts a 2% annual rise in chicken production. Last year's projections were flat, but he attributes this year's modest 1.5% growth to decreased chicken production nationwide — while noting that consumption still increased year-over-year. That's not too surprising if you've kept up with the news: The poultry industry is navigating supply disruptions and rising input costs. Larger environmental factors also play a role. As the National Chicken Council shares with Food & Wine, January's devastating wildfires in Los Angeles disrupted retail sales for one week during the playoffs, leading to a brief 2.2% market decrease versus a year ago. The southern California city is still one of the largest markets for chicken wings among the playoff teams' hometowns, following Washington D.C. and Philadelphia. Above all, Baltimore certainly pulled its weight: The home of the Ravens proved the top market for chicken wings this season.Need a refresher on how these crispy deep-fried appetizers became so ingrained in our Super Bowl culture? Here’s a history lesson for you: Buffalo wings, an innately American creation, can be traced back to their titular western New York city. The exact details (as with most legendary recipes), but we can confidently say they were born at a family-owned restaurant and bar in Buffalo, New York in the 1960s. We’ve been serving them up with celery and blue cheese crumbles ever since.Super Bowl Chicken Wing Consumption by the Number
CHICKEN WINGS SUPER BOWL FOOD TRENDS NATIONAL CHICKEN COUNCIL CONSUMPTION SUPPLY CHAIN
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