Here's a round-up for SuperBowl 2022’s best commercials.
From “you deserve a break today” to “I’m lovin’ it,” McDonald’s has always scored big with simplicity in its ads. And it’s hard not to feel seen in the fast-food giant’s Super Bowl 2022 offering, which depicts the all too familiar experience of showing up at a Mickey D’s and spacing out while looking at the menu, gurgling out “can I get uhhhhhhh” just to buy yourself a few moments while you make a decision.
Even Ye can relate, and he swung through a McDonald’s drive thru in the 30-second spot for a heavily Auto-Tuned “can I get uhhhhh” guest verse.It’s been a minute since we’ve gotten new music from the inestimable André 3000, so even a new verse from the OutKast legend is big news. Sure, in this case, the new verse is really just a nursery rhyme tongue-twister about seashells by the seashore for a Squarespace ad starring Zendaya, but we’re starving here, and we’ll take what we can get. As for Zendaya? She’s clearly in her imperial phase and can do no wrong.It’s hard to pull off the trick of hiring a non-supporter of what you’re selling to promote your product, but you gotta hand it to FTX: It’s entirely believable that Larry David thinks cryptocurrency is stupid, and FTX did an excellent job of deploying the legendary cynic – shown in his commercial acting debut as a man throughout history who doubted the wheel, the lightbulb and space travel – as a roundabout way of promoting itself. “Don’t be like Larry,” urges the virtual currency agency company. Whether you’re CryptPRO or Team CryptNO, this was one of the game’s most memorable ads.Two incredibly funny, likable comedians with acting chops sharing a Super Bowl commercial. What’s not to like? Just like the salty, crisp, irresistible snack at the center of this ad, this commercial about Paul Rudd and Seth Rogen’s “golden memories” was light, tasty fun that you wanted more of the moment it ended. Sure, they’ve starred in a bunch of movies together, but according to this ad, Rudd hasn’t seen any of them, so maybe it’s time for a re-team. We’ll bring the dip.Dolly Parton and her goddaughter Miley Cyrus teamed up for a T-Mobile ad that served as a send-up of charity singles. The cause? Cell phones stuck on bad networks. With a patented Dolly Parton chest joke and Miley Cyrus singing about underprivileged cell phones with gusto, it added up to a solid Super Bowl spot.Between BMW and Caesars Sportsbook, Greco-Roman lewks have never been more in vogue on Super Bowl Sunday. The sports betting app made a wise choice nabbing J.B. Smoove as Caesar, who beautifully knocks down Payton Manning and otherwise insults his dinner party of A-list QBs.An advertisement for Meta starring an animatronic dog dipping his paws into the metaverse had no right to be as touching and resonant as this. Whether it was the retro emotional pull of Simple Minds’ iconic “Don’t You Forget About Me” or the storyline of a big furry dog getting rescued from the trash and virtually reunited with his animatronic rock ‘n’ roll pals, this one felt like a moving short film.Super Bowl halftime show wasn’t enough, Snoop Dogg also appeared alongside pal Martha Stewart for a sly, tongue-in-cheek ad for BIC EZ Reach lighters, where Martha extolled the virtues of the lengthy lighter for candles and campfires, while Snoop, by his mere presence, reminds you what else you might use a long-reach lighter for.
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