Super-apps playing key role in digital transformation in PHL | Rizal Raoul Reyes

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Super-apps playing key role in digital transformation in PHL | Rizal Raoul Reyes
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The emergence of the super-apps has made it easier for users to conveniently access multiple features and services that cater to their financial, leisure and lifestyle needs all in a single platform.

THE emergence of the super-apps has made it easier for users to conveniently access multiple features and services that cater to their financial, leisure and lifestyle needs all in a single platform.

From transportation to food deliveries, shipments and groceries, the ACRF said super-apps provided the bridge between services and goods, without the need to look for a separate entity or competitor since these features are housed in one app or platform—accessed with just a download or a click. As far as the local banking sector is concerned, super apps are making a difference. UPAY, the Union Bank of the Philippines -powered unified platform app, has enabled organizations to achieve streamlined operations as it simplifies payment collections through its various functional benefits including a wide selection of payment options, built-in real-time notifications, comprehensive collection reports, and real-time transaction confirmation.

Meanwhile, UPAY has also boosted the capability of financial technology company Bloom Solutions, which develops cryptocurrency platforms to receive payments from different banks through different channels. “This makes bank-end processes more responsive and efficient, allowing better usability and stability for its fintech products, namely crypto-exchange platforms,” Bloom Solutions said.

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