U.K.-based super aggregator service ScreenHits TV raised $2 million in funding, which will help bankroll its fall rollout across the U.S. and U.K. The service allows users to access content across streaming services and live TV via one interface. More:
ScreenHits TV, a new super-aggregator service for streaming content, has raised a further $2 million in Series A funding.
The company has also secured match funding for the round via Britain’s Future Fund, a government program for UK-based entrepreneurs that matches or supplements funding secured from third-party investors. and directly stream the content within the platform without switching between apps and SVOD interfaces.
"Customers currently are spending 90 percent of their time on just one app out of all the apps they may subscribe to, and not fully taking advantage of their other subscriptions, which often leads to subscription cancellation," said Hulse."ScreenHits TV gives the consumer equal discovery opportunities on each platform and reminds them what they are watching across a number of apps and channels, minimizing churn for providers.
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