Last week marked the end of the social networking era. What began with the rise of Friendster in 2003, and shaped two decades of internet growth, now closes with Facebook's sweeping TikTok-like redesign.
, and that's largely how Facebook will now organize its home screen.
That's what younger users right now seem to prefer, and it's where Facebook expects the growth of its business to lie, now thatBetween the lines: But their chief impact emerged in the transformation of the media industry and the digital advertising business.and absorbed or outmaneuvered challengers like Instagram and Snapchat as it transformed a simple "social graph" of human relationships into a moneymaking machine that helped businesses,Rivals tried and failed to beat Facebook at the social network game — most notably Google, with multiple forgotten efforts from Orkut to Google+.
That drove many users, particularly political organizations, to crank up the volume and try to game Facebook's program. Twitter never found a reliable business model, which opened it up to an acquisition bid by Elon Musk. Whatever the outcome of the legal fight now underway,The leadership of Meta and Facebook now views the entire machine of Facebook's social network as a legacy operation.— where, maybe, social networking will be reborn in a 3D interface.Messaging will continue to grow as the central channel for private, one-to-one and small group communications.
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