Summer sun, creative business plans help ice cream shop owners make the most of their summer season.
It's the dead of winter and you have a hankering for a treat from your favorite local ice cream spot. That popular ice cream shop closed for the season around Halloween. As those dreams of a two-scoop brownie sundae melt away, you ask yourself, how do those ice cream shops do it?"I work 12 hours a day the entire time we're open," Audrey Alice Hanson, owner of Alice's Place, a popular walk-up ice cream spot and restaurant in Elburn.
But the customers he draws the eight months of the year he is open are enough to cover the time he is closed, he said. Today, customers can enjoy Capannari ice cream year-round through catering orders, online sales through Goldbelly or dropping by one of the locations, like Eiffel Waffle in Downers Grove or University of Chicago, that carries Capannari ice cream.
They also stay connected with local customers, offering pint specials around the winter holidays. Customers place their orders online and pick up at the ice cream shop on designated days.
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