Academy Award-winning actress Tilda Swinton joins Blackpink star Rosé as a representative of Sulwhasoo.
To kick-start her new role, Swinton, who has been a longtime fan of Sulwhasoo, appears in the brand’s second “brand universe” style video shot at the House of Sulwhasoo Bukchon in Seoul, South Korea. Rosé featured in the first “brand universe” style video last September. These videos aim to bring consumers into the Sulwhasoo world to experience the origin of the brand and its products.
In a quote featured on the brand’s Instagram, Swinton said, “I think spirit and heritage are really beyond valuable. There’s really a reason to focus on things that don’t change because they never will.” In the new video titled “I Am Ginseng,” Swinton discusses her love for ginseng, an ingredient that has been at the core of the brand since its origin. The ingredient is featured in several of the brand’s current bestsellers, including the Concentrated Ginseng Renewing Cream, $260, and the Concentrated Ginseng Renewing Serum, $210.
This appointment follows Sulwhasoo’s recent rebranding initiative, unveiled last August through a campaign tagged #SulwhasooRebloom. Through this, the brand committed its efforts to showcasing how Sulwhasoo’s heritage led to it “blooming” into a modern, luxury global brand. With rebranding and recent partnership news, Sulwhasoo plans to scale its presence globally, further expanding its footprint and presence outside of Korea.
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