Singer-songwriter Kristian Bush of Sugarland talks about the challenges and rewards of transitioning from a hit-making artist to a nostalgic act.
Jennifer Nettles and Kristian Bush of Sugarland perform on NBC's"Today" at Rockefeller Plaza on Aug. 12, 2024 in New York City.But that run of shows was more than just a personal stroll down memory lane. Bush engaged in some professional research, too, anticipating Sugarland ’s 18-date concert run on“I’m trying to educate myself in nostalgia and what it makes me feel like as a fan,” Bush says. “I’m starting to get my feet in the actual mud and dirt of what it’s like as the artist.
Of course, it did matter. But once the transition to legacy act starts, the way in which it matters shifts. Instead of having current songs played in hot rotations, the artist’s new material sags in consumption while the old music remains as gold material or in nostalgic playlists. Fans still come to the concerts, but they’re there primarily to hear what“People want old clothes from a new shop,” Bush suggests metaphorically.
“When you’re in the middle of it, the ego gets in the way, and there’s all these people around you that are in that inner circle that protect you from the world and let you get away with stuff that normal people don’t get away with,” Lawrence says. “It’s really hard to have a good, honest perspective when you get wrapped up in it because you just get kind of carried away with yourself. Coming out on the other side, everybody doesn’t make it back out.
Bush has made a point of asking nostalgia acts he knows in pop and rock about their experiences with the change. One of them told him that after accepting the transition, his professional life was awesome: He has a loyal core audience, knows what his fans will accept and regularly sees happy faces in the crowd. The legacy acts who deny their position, he added, are simply miserable.
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