‘Sugar is love’: How sweet treats have become embedded in Utah culture

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‘Sugar is love’: How sweet treats have become embedded in Utah culture
Romina RasmussenSugarbeastJared Gold
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If Utahns have a deep relationship with any particular food, going by the widely held perception, it’s sugar. And the signs are all around us.

If Utahns have a deep relationship with any particular food, going by the widely held perception, it’s sugar., supercharged by Utah women on TikTok. Salt water taffy is a common gift Utahns give to out-of-state relatives. The symbol on the state flag is a beehive — a natural factory for sweetness.

States in the South had the highest consumption levels, the NIH study found. People in Southern states averaged 17.8 teaspoons a day, with Kentuckians topping the chart with an average of 21.2 teaspoons a day. But her father grew up in Idaho, in a family that belonged to the Latter-day Saint faith, “and there was always cake or pie,” she said. “There was always dessert.”

While Gold was growing up in Idaho Falls, he remembers that people in his neighborhood — most of them members of the Latter-day Saint faith — would give one another plates of homemade peanut brittle, fudge and divinity, and see who would have the prettiest plate and candy, he said. Gold said his mother taught him that “sugar is a tool, it’s a communication device. ... This is how you communicate with people that you have hurt, or people who are hurt, or people who are sick.

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