Subway to slice footlong sandwich price, jumping into value meal wars

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Subway to slice footlong sandwich price, jumping into value meal wars
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The number of fast-food chains with value deals increased on Friday as Subway announced an upcoming promotion on its famed footlong submarine sandwiches.

Subway announced on Friday that it will temporarily cut the price of its footlong sandwiches through a deal, making it the latest chain to enter into the value meal wars. The company said participating restaurants across America will begin offering footlong sandwiches for $6.99 as part of a new deal that starts Monday. Other fast-food restaurants like McDonald’s, Taco Bell, Sonic, Burger King and Jimmy John’s have rolled out deals of their own in recent months.

All 22 of the different sandwiches Subway has on its menu are eligible for the $6.99 deal, according to the company. It can also be used on custom sandwiches. The typical cost of a 12-inch Subway sandwich is $10-14, according to USA Today. The sandwich deal will run for two weeks, Subway said. The $6.99 deal price will not include sandwich add-ons, delivery fees or taxes.

For major chains’ fast-food meal deals specifically, an analysis by FinanceBuzz recently found that Taco Bell’s Luxe Cravings Box provided the best bang for a consumer’s buck. FOX Business' Breck Dumas contributed to this report.

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