Though the page has become a source for cultural pride and many are excited about the show, the announcement has stirred up some controversy.
Jumpcut head of product Dilip Rajan, left, founder and CEO Kartik Hosanagar and head of development Winnie Kemp.Known for referential humor, insider memes, endless K-pop posts and banh mi recipes, the Facebook group Subtle Asian Traits has become an online hub for celebrating Asian heritage.
Winnie Kemp, head of content development at the company, said the series tackles the experiences of many first-generation Asian Americans who might grapple with identity. With comedies like “Kim’s Convenience” and “Fresh Off the Boat” recently ending, Trinidad, 38, said she sees the show as a perfect opportunity to fill the void those groundbreaking series left, while also showing the diversity of Asia.
Danielle Villaluna, 23, a Filipino American who works in public relations in New York, is a member of the group and said she feels its posts often depict stereotypes of Asian identity.Villaluna follows multiple other pages within the Subtle Asian Traits branch. Subtle Asian Mental Health, for instance, is a space where Asians can share their experiences with mental health issues and destigmatize pursuing help.
One member of Subtle Asian Traits wrote in a post that a different group called Subtle Curry Traits was created after South Asian members felt excluded. Some group members said they are concerned about potential exclusion of South Asians in the show.While Chung, a Korean American college student, finds most of the content relatable and funny, she said the group might perpetuate the idea that East Asians represent Asia as a whole.
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