Substack now lets you follow writers before subscribing to them

You can follow writers you’re interested in but don’t want to subscribe to.

a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.Substack now lets you follow writers, offering a way for you to keep tabs on what a writer is doing without having to subscribe to their newsletter.

The company stresses that follows, which are free, are intended to aid writers as they build out subscription networks. “Following helps writers grow their audience via the Substack network, which is already home to millions of the world’s most valuable readers,” Substack argues. “We built this feature to help maximize — and not replace — subscriptions, which will always be the most important type of relationship on Substack.

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