Substack is getting tweets — err, “Notes”

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Substack is getting tweets — err, “Notes”
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They’ll start rolling out in the “coming days.”

Substack is getting a new tweet-like feature called “Notes,” the company announced on Wednesday. The feature will let users publish small posts about things like “posts, quotes, comments, images, and links,” according toappear in their own dedicated tab, and the feed looks pretty similar to what you might see on Twitter or other social media platforms. On individual posts, for example, you can see familiar icons for likes, replies, and reshares .

The Notes tab also has two feeds separating “Home” and “Subscribed.” The Home feed will show content from sources across your “extended Substack network,” according to Tobin, while Subscribed will show content from “a smaller universe of sources tied to your subscriptions.”currently Doge-themed ) social network, Substack’s co-founders argue that because the company’s business model is based on subscriptions, its platform offers healthier incentives to post quality content instead of things that are optimized to go viral. “Here, people get rewarded for respecting the trust and attention of their audiences,” they write. “The ultimate goal on this platform is to convert casual readers into paying subscribers.

Substack seems to be aware that letting people make tweet-like posts could lead to trolls, and the co-founders are vaguely promising some ways people will be able to protect against those. “As we develop Notes, we will focus on building a system that lets people control the contours and boundaries of their subscription universe so that it is easy to keep trolls out and even easier to let valuable contributors in,” they write.

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