The Forester had a slow August but continues to perform strongly overall this year, largely thanks to the outgoing model's popularity
Subaru sold 63,053 vehicles in August, an 11.8% increase from August 2023’s 56,407 units. Year-to-date sales rose 6.4% to 437,198 units, compared to 410,888 at this time last year. Despite overall gains, WRX, Legacy, Impreza, BRZ, and Ascent sales have declined this year.
While the Forester had a rough August, it’s been selling like hotcakes for much of the year, largely due to the outgoing model's popularity. Total sales for the January-August period hit 116,987 units, a huge 28.4% rise from the 91,108 examples sold last year. The only Subaru outpacing the Forester with sales growth this year is the Solterra, jumping 73.6% to 8,063 units. The Outback has enjoyed a smaller increase of 3.7%.
Sales Subaru Subaru Crosstrek Subaru Forester USA
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