For media outfits looking to build a lasting presence on TikTok, it is important to study the nuances of the platform's community, according to experts.
REUTERS
This means understanding the types of content that resonate with TikTok users, Kristoffer Eduard M. Rada, public policy head at TikTok Philippines, said during a digital literacy forum on Wednesday. “It’s a very different community on TikTok,” Mr. Rada added. “Look into that and leverage that knowledge to produce good content.”
“Part of digital literacy is for people to understand how a platform works, so they don’t get fooled by it when there are bad actors who want to use it in a negative way,” she said.Be quick, quippy, and quotable to be successful on TikTok, said Lyqa Maravilla, a registered psychometrician, podcast host, andNews anchors are there as a mouthpiece, she also said.
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