A new report indicated that 53% of Dallas customers prefer vodka over tequila. Are you going to take this sitting down, tequila drinkers?
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After toting up the sales of both drinks in the summer of 2023, Dallas emerged with 53% favoring vodka. Are we alone in thinking that doesn’t sound right? We get that Square did all the counting and we didn’t, but we also live here and know what we’re about. In general, tequila is a staple of Texas culture, and other cities included in the study reflect that. San Antonio tops the list in terms of tequila preference with 66%. Houston demonstrated an almost even split, but still had a 51% preference for tequila.You’d think tequila's inclusion in both margaritas and countless summery country songs would put it over the top.
Texas does have an undeniably strong presence in the vodka industry. Tito’s and Deep Eddy are based in Austin, and Western Son in Pilot Point in Denton County. There are others as well, but the point is that maybe we do kind of see where Dallas’ supposed preference came from. We may even agree sometimes, depending on which drink we're in the mood for.
Square is doing studies like this all the time, and it’s safe to assume we’ll see more data about Dallas’ liquor preference in the future. If you have a strong loyalty to vodka or tequila and want to see that reflected in future studies, you can vote with your wallet and spend the whole summer drinking.has been defined as the free, independent voice of Dallas — and we'd like to keep it that way.
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