A new study found that only 2% of health and nutrition advice on TikTok is accurate.
to analyze over 67,000 health and nutrition videos posted on the app. Preliminary findings found that just 2.1% of the content analyzed was accurate, based on public
“The survey findings highlight the fact that people need to better understand what’s in the food they’re eating, dig more into the science behind social trends, and find trusted sources to guide them,” MyFitnessPal Chief Marketing Officer Katie Keil said. “There are a lot of great licensed registered dietitians out there, along with medical professionals and credible brands, that are sharing evidence-based content on social media. We encourage people to find and follow those trusted sources.
Most of these trends revolved around detoxing, burning fat, and liquid cleanses. Of those surveyed, 31% reported experiencing adverse health effects from these trends. “With more people turning to social media for health and wellness advice, it’s critical for us as a community to enhance our digital health literacy,” Dublin City University Business School Professor of Digital Business Theo Lynn PhD said. “This involves being aware of the experience, expertise, authority, and trustworthiness of the source.
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