A study of 11.7 automobile sales found General Motors and Tesla had the highest percentages of loyal customers during the 2022 calendaer sales year.
the S&P Global S&P Global Mobility report on customer loyalty for 2022.
GM had the best combined performance for a manufacturer that sells multiple brands, while Tesla ranked number one among specific brands for the first time. Ford held the position for the last 12 years. "The past three years have been a challenge for the automotive industry," said Joe LaFeir, President, Automotive Insights, S&P Global Mobility.GM RETAKES TOP SALES SPOT FROM TOYOTA WITH STRONG 2022 FINISH
"As customers are returning back to market post pandemic and inventory levels have slowly improved from last year's lows, retaining loyal customers has been more challenging than ever before." The shortages and other issues helped push industry average down from 54.6% to 50.2%, according to the review of over 11.7 million sales from January through December 2022.GM had a 65.4% retention rate and also led five individual vehicle categories, including small utility vehicle with the Chevrolet Equinox and luxury sports car
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