SAG-AFTRA holds steady for a fair deal as the AMPTP tries to own performers' likenesses.
The AMPTP has doubled down on AI—a contentious issue within the ongoing SAG-AFTRA strike—with its latest “final offer” for the actors’ union. In the battle surrounding the use of AI, which even President Biden has now sided on, things are heating up as the AMPTP continues to try and secure performers’ likenesses in perpetuity.
” Basically, while actors are alive there’s some consent across the board, but that ends once they have died, allowing the studios complete ownership of their likeness—which is truly some ghoulish villainy right there. “This is one of the biggest reasons SAG did not accept the ‘last, best and final’ offer from the AMPTP. We could not allow that language to stand,” a union source told THR. “This is massive.
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