Studios and Movie Theaters Want to Reopen, but Coronavirus May Still Scramble Plans

From delaying Tenet by two weeks to pushing the Oscars by two months, Hollywood is scrambling to adjust to a new reality

— from July 17 to July 31 — because it hoped more theaters would be open by the new release date. Even so, there’s a chance that cinemas in New York City could still remain closed, which would deprive the big-budget action epic of one of the most profitable moviegoing markets.

“Most of these movies are really expensive,” said Eric Handler, an analyst with MKM Partners. “You can’t open them if major markets are closed and right now there’s a lot of uncertainty about which markets will be open. You have to hope for the best, but adjust as things change.” There’s also concern that a second wave could flare up and put major metropolises back at risk. Movie theaters in Beijing were, but were forced to remain shuttered after three new cases of coronavirus were discovered there.

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