Struggle bun no more.
“We thought of launching the idea at the end of April, literally a week ago. It almost seemed kind of silly to me when I first thought about it because a lot of times when people talk about self-care, it’s ‘Oh, I'm taking a bubble bath.’ But self-care is about protection of self and doing things to help you present your best self,” Montgomery tells ELLE.com on the phone from her San Francisco home.
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