Frank Azar on Wednesday estimated his firm suffered about $19 million in damages from Michael Slocumb’s approach, but said he accepted the $1.55 million settlement to end the legal case.
A two-year fight between Colorado’s “Strong Arm” attorney Frank Azar and “Alabama Hammer” Michael Slocumb ended this fall with the Alabama law firm ponying up $1.55 million, according to court records.Azar claimed the Slocumb Law Firm was creating deceptive advertisements on Google that made customers believe they were calling Franklin D. Azar & Associates when they were actually calling the out-of-state firm.
Azar on Wednesday estimated his firm suffered about $19 million in damages from Slocumb’s approach, but said he accepted the $1.55 million settlement to end the legal case.Deceptive ads? Inside “Strong Arm” Frank Azar’s legal arm-wrestle with an Alabama law firm buying up Google search terms Azar said he hopes the lawsuit and settlement will discourage other attorneys from using similar tactics to lure new clients.
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