Strong ad show from Alphabet, Snap puts the spotlight on Meta
© Reuters. FILE PHOTO: A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo
The company has been doubling down on the technology with tools such as Performance Max, which uses AI to decide how marketing budgets should be distributed across Google's ad network. The results suggest the ad market recovery remains on track, analysts said, led by spending from retail companies. They pointed to Google and Meta as potentially the biggest beneficiaries.
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