Strength of 'weak ties': How casual contacts can boost your career

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Strength of 'weak ties': How casual contacts can boost your career
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When Lauren Hopkins snagged a gig in student affairs at Virginia Commonwealth University in Richmond, Virginia, she figured she knew whom to thank.

Nope. Turns out her “mystery networking angel” was someone she had lunch with at a conference a couple of years earlier.

Indeed, a recent study published in the journal Science – diving into the LinkedIn data of 20 million people over five years – reveals just how important weak ties are. In fact, when it comes to career mobility, they are even more important than strong ties. Well, think about it: Between you and a best friend, you probably hang out in the same circles, maybe work in the same industry, or attended the same university.

Among New Year’s resolutions, finding a better job or career ranks high on many lists. Here is how job seekers can leverage their networks to improve career prospects:When building your social network on sites like LinkedIn, it is natural that you might only want to connect with people you know extremely well.

“Look for people who tend to run in a lot of circles, because they’re the ones who can introduce you to new weak ties,” said Augustine.One barrier to leveraging weak ties is that people tend to feel uncomfortable about it. If you do not know someone well, asking for information or a favor can feel awkward.

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