The overall “churn” rate, reflecting how many customers cancel their subscriptions to streaming services, rose to 41% during the first quarter of 2020 from 35% in the same period of 2019
The overall “churn” rate, reflecting how many customers cancel their subscriptions toResearch firmrevealed the statistic Monday, describing it as a gauge of consumers experimenting with streaming during COVID-19 shutdowns. The past few months have also seen the launch of several new streaming services, including Disney+, Apple TV+ and HBO Max. Peacock, which initially debuted in the Comcast footprint, will launch nationally on July 15.
Nason’s report didn’t break out individual services in terms of churn rate. In response to emailed questions from Deadline, he wrote, “In general, large foundational services such as Netflix, Amazon Prime Video, and Hulu have lower churn rates.” Those major services, which have all operated for more than a decade “form the base of an OTT video consumer’s service stack and are typically deemed more essential.
The newest entrants in the streaming derby, notably the traditional media companies, face particularly stiff challenges during the pandemic. They need to acquire customers directly — a relatively new process in the larger context of third-party distribution via pay-TV — and they also need to retain them.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
L.A. County faces 'critical moment' as coronavirus cases keep surgingLos Angeles County public health officials on Saturday reported a continued rise in new coronavirus cases and hospitalizations, saying the increase came at “a critical moment” in the county’s reopening.
Read more »
Coronavirus: Miami, Fort Lauderdale, Palm Beach, Key West close beaches for July 4th weekendBeaches in Miami-Dade, Broward, Palm Beach Counties and the Florida Keys will close for the July 4th weekend to halt the state's rising COVID-19 rate.
Read more »
Mainland China reports 12 new COVID-19 cases vs 17 a day earlierMainland China reported 12 new confirmed COVID-19 cases as of end of June 28, down from 17 reported a day earlier, the country's National Health Commission (NHC) said on Monday.
Read more »
One Day at Veselka During the COVID-19 PandemicThe famed 66-year-old Ukrainian diner is usually open 24 hours. But during the pandemic, its owner — and its many workers — had to make dramatic adjustments to survive.
Read more »
Australia sees biggest daily rise in COVID-19 cases in two monthsAustralia's second most populous state said on Monday it is considering reimposing social distancing restrictions after the country reported its biggest one-day rise in new coronavirus infections in more than two months.
Read more »
What you need to know if you're planning to claim Social Security retirement benefits during Covid-19With economic uncertainty, you may want to start receiving Social Security retirement benefits if you're eligible. But there are things to consider before this retirement decision.
Read more »