GoPlay, the streaming video unit of Indonesian super-app Gojek, has completed a round of independent financing. The move comes at a time when the more established South East Asian region streamer …
to food deliveries and payment systems, with operations in Vietnam, Singapore, Thailand, and Philippines.
Indonesia, with its huge population and challenging geography, has become a battleground for multiple digital firms taking advantage of nearly nationwide cellular infrastructure. In video, GoPlay squares off against rivals including: local player Vidio, backed by Indonesian media conglomerate Emtek; Taiwan’s Catchplay; Hong Kong multinational PCCW’s Viu; and Iflix, which operates across five SE Asian territories and has reported Indonesia as its largest market.
Both Hooq and Iflix had struggled to change their business models from predominantly western content to primarily Asian programming, and to adapt to the specifics of the region’s consumer habits, which obliged them both to try to shift from a subscription model to predominantly advertising-supported one. While they were doing that, the coronavirus outbreak caused a spike in usage, but a drop in advertising.
The country’s Digital Economy and Society Minister, Puttipong Punnakan last week called for the launch of an international streaming platform based around Thai content.
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