The proliferation of streaming and the novelty of the subscription video on demand interface are contributing to paralysis among consumers grappling with too much choice, according to Nielsen’…
Among adult SVOD users, only one third of them report browsing the menu of a streaming service to find content to watch, with 21% saying they simply give up watching if they are not able to make up their minds.
“but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence their behavior and perhaps steer eyeballs toward their network, program, service or brand.”The report, covering the first quarter of 2019, emphasizes that overall viewing time keeps increasing. Video viewing through TV-connected devices has increased by 8 minutes daily, in large part due to the penetration of those devices and the falling away of older, less nimble setups.
“Think about the last time that you or loved ones decided to sit down and watch TV, listen to new tunes or stream a program,” Katsingris wrote. Consumers’ total media consumption remains robust, the report found. Total intake across all forms of media was measured at 11 hours and 27 minutes per day, 21 minutes of more than in the same quarter of 2018.
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