Netflix claimed the biggest share of any single streaming platform during the week of March 16, claiming 29 percent of the total
Use of Netflix, YouTube and other streaming platforms has mushroomed during the coronavirus pandemic, according to data from Nielsen.
"Streaming is a big part of a lot of consumers' lives right now. We have seen a tremendous growth in just how much streaming is going on over the last few weeks as COVID-19 becomes more prevalent across many parts of the country," said Scott N. Brown, head of TV product at Nielsen. "The amount of time viewers are spending streaming more than doubled in the past year alone, and it's nearly a quarter of the total time spent on TV among homes that have the ability to stream.
Brown noted that while TV news viewing has also spiked during the pandemic, "at some point, [viewers] are going to want to get away from the outside world and take a break. That is the real magic of streaming, being in control of what you watch entirely and being taken away from where you are — that's the power that entertainment gives consumers and during these times, that power is invaluable.
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