The cost of streaming and digital subscriptions has climbed sharply in recent years, according to a study.
The cost of keeping up with today’s most popular streaming and digital services has surged in recent years, according to a recent study. Subscribing to 15 popular streaming and digital services now costs $237 a month — a 49% increase since 2020 — with Disney+ seeing the largest price jump, according to an analysis by LendingTree’s DepositAccounts.
To measure how the cost of digital subscriptions has changed, DepositAccounts by LendingTree created a representative bundle of 15 widely used paid services across streaming video and music, news, cloud storage, productivity software, gaming and work tools — including Netflix, Disney+, Spotify, Microsoft 365 and Zoom Pro. Researchers collected each service’s regular individual plan price as of Jan. 1, 2020, and Jan. 1, 2026, using official company pricing pages, announcements and contemporaneous news reports. In addition, DepositAccounts commissioned QuestionPro to survey 2,000 U.S. adults ages 18 to 80 from Jan. 14 to 17, 2026, using a nonprobability-based sample with demographic quotas to reflect the broader population. Generations were defined as Gen Z , millennials , Gen X and baby boomers .
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