Listen to Strawberry Western’s latest Workout Set mix, premiering exclusively on NYLON.
is doing more than creating cute, expressive activewear. The New York City-based line, inspired by Harajuku street fashion and launched by Kisa Shiga and Eli Libman in late 2022, wants to build a community. The duo’s ambitions were relatively straightforward. What’s more integral to a workout than listening to good music? After noticing how most activewear brands didn’t engage in their favorite music scenes, Shiga and Libman took matters in their own hands.
Listen to Petal Supply’s mix, below, and read on as Shiga and Libman discuss the genesis of Strawberry Western’s Workout Set series, discovering new music, and more.ELI LIBMAN: Trying to start a brand in the active space, we're definitely just trying to think about it from more of a self-expression angle.
KS: I guess I'm more of a music enjoyer. My dad was really, really, into music, and growing up, that was the way we bonded. He always brought me to different shows. Looking back, it was crazy stuff that I didn't really appreciate or understand at the time, but it definitely had a big influence on me. I've played some different instruments. I play a Japanese instrument called a shamisen. It's a three-string banjo from Okinawa.
A lot of people label some of the genres, like hyperpop and other things. Overall, what we're seeing with Petal Supply and other peer artists of theirs is a lot of boundary-breaking, in terms of genres and identity. And being super inclusive and just mashing up the genres, a lot of which are nostalgic for people in our generation, in new ways. And also, the way all the communities have been built on the internet through Discord is super fascinating to us.
KS: Yeah. I feel like I've gone through so many phases. Like I said, my dad really introduced me to a lot of crazy, more experimental and underground music, which again, at the time I didn't really understand, but a few years later I really started to get into it and appreciate it. But honestly, that's such a hard question, because there's not really any kind of music that I haven't gotten into.
This kind of leads into my next question, which is something that me and the other NYLON editors talk about a lot. It's how the process of finding new music has drastically changed and a lot of it is so algorithmically-based. How do you still find new artists, what are the avenues that you guys go? I'm guessing, of course, community is one of them.
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