Researchers say Strava Heatmap could allow identification of user addresses, raising privacy concerns for active users in remote areas cycling
Now computer scientists at North Carolina State University have expressed new privacy concerns with this Heatmap function, claiming that Strava users are susceptible to other people finding their personal information, including home addresses, in certain circumstances.
The automated approach is described as"a four-step pipeline, including screen capture, image analysis, user crawling, and inference analysis". It's fairly complex but you can read about it in the paper. “Additionally, on a wider scale, instead of ‘John Doe’ being just a name tied to an address, ‘John Doe’ can be categorised as an active individual living with certain workout behaviour. This information can be utilised for targeted advertising and individual profiling and is potentially being collected without consent.”
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