'Stranger Things' vs. 'Obi-Wan Kenobi': Measuring summer’s streaming showdown isn’t as simple as comparing the two series’ viewing times
But simply comparing the two shows’ viewing time is not an adequate metric in this case. “Stranger Things,” after all, had seven new episodes available to watch in its premiere weekend, with runtimes ranging from 63 to 100 minutes; “Obi-Wan” had only two, both under an hour long.
So whichever way you slice it, it seems “Stranger Things” has come out on top, at least for now. “Obi-Wan” has continued dropping episodes weekly , and limited viewership data will continue to roll out in the weeks ahead. Unlike Netflix, Disney+ does not disclose any numbers at all, and Nielsen’s figures are usually delayed by several weeks. We’ll have a better picture, though not a full one, of how “Obi-Wan” performed overall when those numbers arrive.
The terms of success in streaming are changing dramatically, and judging a series’ true value to a platform is consequently becoming knottier than ever. Like movies, original streaming shows have to deliver big numbers quickly or risk being written off as a failure . They have to help draw subscribers, but increasingly they also have to help convince existing subscribers to stick around and not simply churn out once they’ve finished watching a given show.
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