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In a city grappling with tech layoffs and the looming presence of artificial intelligence, San Francisco-based startup Artisan has launched a provocative billboard campaign that has sparked outrage and heated discussions about the future of work.that amid the ever-present tension between technology and the workforce, Artisan, a San Francisco-based startup, has stirred up controversy with its provocative billboard campaign.
Despite the backlash, Artisan’s CEO, Jaspar Carmichael-Jack, stands by the campaign’s message. In a text message to SFGate, he acknowledged the ads’ “dystopian” tone but argued that it reflects the changing nature of work in the age of AI. “The way the world works is changing,” he said, adding that the billboard campaign has led to a “crazy escalation” in brand awareness and a spike in sales leads for the company.
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