'Still space for print in digital era', says UKZN study
Durban - Research by a UKZN Honours graduate, Germaine Cecil, has shown that despite the world moving into the digital age, there is still space for print media. Cecil, who works for a print procurement company, said she researched the relevance of print. This included point of sale advertising in stores, marketing and the print media industry. Her findings revealed a spike in electronic media, but “retail solutions always call for print media as a primary source of marketing”.
“The research showed customers had a better response to an actual physical banner or sign in front of them as opposed to a digital sign. Cecil completed her undergraduate degree, a Bachelor of Arts in media and linguistics in 2013, and had since been working. For her Honours degree, she studied while working.
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