How many viewers tuned in for the season 3 premiere of Ted Lasso?
Of course, for a company trying to build a competitor to the much bigger Netflix, Hulu, Disney+ and Paramount+, the value of having a popular show is in drawing people to your platform and hoping they’ll sample other programs, too.
“Even better news for Apple is that AFC Richmond fans in the U.S. not only helped drive the streamer’s biggest premiere of the year, but also blew past season two’s numbers by more than 50%,” Lawrence says. “While notching these two wins is certainly a good sign, the real opportunity for Apple is to leverage the show’s fans into streamers of other content before they cycle out of their subscriptions.
So far, this hasn’t necessarily been the case. Lawrence notes that “many leave [the platform] immediately after watching the show. In the second half of 2022,was the most-watched show on Apple TV+ by audiences that watched only one program on the platform.” AppleTV+ has plenty of new fare coming or recently bowed to promote in the preroll that airs before a new episode of
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