Sticker shock: How the supermarket has become a potent symbol of inflation in America

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Sticker shock: How the supermarket has become a potent symbol of inflation in America
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Grocery prices are stabilizing, but many Americans still feel a financial sting at the grocery checkout aisle.

"Everything is more expensive, which is a huge bummer because it's the essentials I need," says Currence, who lives in Belton, Mo., outside Kansas City. Currence's family has recently expanded: She and her husband now have 1-year-old daughter Annalise to provide for.

That was one of the most common pain points NPR heard from listeners and readers this summer when we asked how inflation is affecting their families.“We want to make potato salad. But if you go to buy mayonnaise, it’s $6 a jar now," the retired autoworker says."It just doesn’t feel right to me.” “What consumers are reacting and feeling is the cumulative effect of inflation," says food economist David Ortega at Michigan State University."Unlike other prices, we see and experience food prices on a weekly, if not more frequent, basis," Ortega says."We buy food more often than we get a haircut or book a vacation or buy a car.”Amanda Whitworth from Panama City Beach, Fla.

Seinar's husband in Virginia, for example, says he'll only eat Heinz ketchup. So she came up with a plan. "I found I was either ripping them or she was having blowouts or leaks. And we were going through so many more diapers that it wasn't cost-efficient to continue buying the off-brand," Currence says. She reluctantly switched back to Huggies.Chase Castor for NPR

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