The filmmaker says media companies are either hiding big profits or big losses from creatives.
The filmmaker noted that with the projects he’s made for Warner Bros. Discovery’s streamer Max , he was given “adjectives” instead of data, with the company telling him things like “We feel good about these numbers.”. “One is that they’re all making a lot more money than anybody knows and that they’re willing to tell us. The other is they’re making a lot less money than anybody knows.
Even if it’s the latter, Soderbergh said he’d still prefer to work in an environment “where I know what’s going on.” “If we tear this thing down to the studs, and find out that the math is funky, it’s going to be quite a transformation,” he continued. “And so my feeling — and I’m operating from a place of real privilege — is the sooner we find out the better, because one way or another, it’s gotta get rebuilt, you might as well start now.”
AI, however, is less of a concern for Soderbergh, who admits to having used it to create some conceptual images for an upcoming project. But he doubts that AI can really replicate the work of humans in writing and directing. “It is my impression of the executives that I’m working with, or was working with, that they don’t need any more work. That they are overwhelmed,” Soderbergh said. “And the idea of riding herd over a department that’s going to generate new material, based on their ideas through AI, that will then have to be curated and made better by humans? I wouldn’t do it. I just don’t think we can be replaced like that. I just don’t.
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