STEPN GO and adidas launch First-Ever STEPN GO x adidas Physical Shoe Drop
: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.
Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on themarketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas' commitment to empowering physical movement and innovation.
“The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”
Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation.
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