British milliner Stephen Jones has partnered with a digital influencer for a new couture collection.
for Kim Jones and Maria Grazia Chiuri, respectively. But the heart of his work is the couture collection he produces out of his studio in Covent Garden, London. Working on his latest collection in lockdown presented Jones with a unique problem: beyond conceiving his designs, sketching them into existence, and creating toiles, how could he nurture the work into actuality?
Via Zoom, Jones says: “I also knew everything was moving online and I wanted to do something special. And the best digital representation of fashion I have ever seen is Noonoouri.” The literallyis the creation of Munich-based graphic designer Joerg Zuber, who readily agreed to Jones’s suggestion of a collaboration. From his window on the Zoom, Zuber explains: “This was a new and challenging process. Because usually when we work with Noonoouri, we have an already produced piece.
Working together, then, Jones and Zuber have digitally manufactured a couture collection for which Noonoouri is the prime client—you can see her modeling the results here and in the film dropping on theWatching that film, what is evident is the level of digital creative craft Zuber has applied to render Jones’s analogue creative craft on Noonoouri.
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