Curry’s split from the apparel giant was first reported earlier this month.
Steph Curry and Under Armour ’s failed bid to have W NBA superstar Caitlin Clark join his brand last year was a “sore point” for the Warriors guard before Under Armour ’s offer to Clark, the No. 1 pick in the 2024 W NBA Draft, trailed the total value of Nike ’s pitch, people familiar with the matter told Bloomberg.
The report does not disclose the finances. In 2024, Clark signed a long-term deal with Nike worth a reported $28 million. She had been a Nike athlete since 2022.Golden State Warriors guard Stephen Curry reacts after making a 3-point basket during the first half of an NBA Cup basketball game against the Portland Trail Blazers, Friday, November 21, 2025, in San Francisco.Caitlin Clark #22 of the Indiana Fever reacts as they walk off the court after the first half of game three of the first round of WNBA Playoffs between the Indiana Fever and Atlanta Dream at Gateway Center Arena on September 18, 2025 in College Park, Georgia.Curry signed with Under Armour in 2013 and launched his own Curry Brand as a standalone label in 2020.High school football coach missing amid undefeated season with massive search underway“This decision was made thoughtfully and respectfully, with a shared sense of pride in what we built together, and a mutual understanding that a separation was best for both Under Armour and Stephen Curry,” Under Armour and a public relations firm representing Curry said in a joint statement. A source told Bloomberg that Curry and his advisors “became frustrated by what they viewed as underinvestment” in his brand, adding that sales weren’t meeting expectations.Additionally, a source said Curry had “hoped that Plank would invest more in his line.” While attending a Bloomberg conference in September, Plank said Under Armour had not done a “good enough job yet” telling Curry’s story through the brand.Stephen Curry #30 of the Golden State Warriors dribbles the ball during the game against the Portland Trail Blazers during a 2025-26 Emirates NBA Cup game on November 21, 2025 at Chase Center in San Francisco, California.Curry’s deal is a part of a nearly $100 million increase in restructuring costs for Under Armour, according to a regulatory filing. Despite their split, Curry and Under Armour will “debut the final Curry shoe in February,” per the separation agreement. The four-time NBA champ warmed up for a game in a pair of Nike shoes the day after the news of his split with Under Armour.Tara Reid claims she was drugged at Chicago hotel bar, wheeled out on stretcher in distressing videoGolden State Warriors guard Stephen Curry reacts after making a 3-point basket during the first half of an NBA Cup basketball game against the Portland Trail Blazers, Friday, November 21, 2025, in San Francisco.Caitlin Clark #22 of the Indiana Fever reacts as they walk off the court after the first half of game three of the first round of WNBA Playoffs between the Indiana Fever and Atlanta Dream at Gateway Center Arena on September 18, 2025 in College Park, Georgia.Stephen Curry #30 of the Golden State Warriors dribbles the ball during the game against the Portland Trail Blazers during a 2025-26 Emirates NBA Cup game on November 21, 2025 at Chase Center in San Francisco, California.
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