The big three show their support to the Detroit Auto Show by bringing six new models for their debut this September car auto cars
, and General Motors will unveil a total of six new models during the Detroit Auto Show. The releases are sure to create some additional buzz surrounding an event that has needed a shot in the arm.
Generally speaking, auto shows aren’t all that they used to be pre-2020. Attendance is down and some auto shows don’t even exist anymore due to the lack of interest. For the big three, showing up to their ‘home’ auto show and introducing big new products proved to be too important to resist. “We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,” said Detroit Auto Show Chairman Thad Szott. “We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.
According to officials with Stellantis and Ford, the automakers will go to long lengths to make this Detroit Auto Show a special one. Stellantis is bringing back test tracks as well as a number of Jeep and Ram vehicles in an effort to draw customers. Though it hasn’t said which vehicles will debut, it sounds like it’ll be a fun time regardless.
The new models will be unveiled on September 13 and 14 during media-only days but the show itself will then continue, open to the public, from September 16 through 24.
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