Carlos Tavares says it will be 'easy' for Stellantis to make a varied portfolio of EVs with the four STLA platforms
, a larger one for"AWD performance and American muscle" cars and one for commercial vehicles.
Alongside that platform roll-out, Stellantis is working on three new AI-powered software platforms for use across its model range portfolio. It has claimed that these will generate as much as €4 billion in additional revenue by 2026 and around €20bn by 2030 via 34 million"monetisable" cars. The move towards much greater commonality across its 14 brands suggests that Stellantis will need to invest heavily in other means of differentiation in order to ensure that each brand maintains its own distinct positioning in the market.
Asked by Autocar if four platforms and three software platforms would be enough to achieve this, Tavares said:"By far. But you tell me; you're the judge. If the cars start looking alike, let me know." He added that the shared elements between cars will be"things that customers don't see" and said they can be"customised" according to the principles and priorities of each brand.
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