.StellaMcCartney really, really loves the planet:
Author:Tyler McCallUpdated:Sep 30, 2019Original:Sep 30, 2019Stella McCartney really, really loves the planet. Sustainability has long been baked into the DNA of her brand, and she hosted a round-table chat with activists on the steps of the Opera Garnier on Sunday evening before her fashion show on Monday morning.
As for the collection, McCartney claims it is her most sustainable yet, with 75% of the materials used coming from one of her many eco-friendly sources, like organic cotton, recycled polyester, Econyl and hemp. There was a lovely message about the circle of life which figured rather literally into circle-shaped skirts and tops with circular cutouts around the abdomen.
And that's all lovely, but it was still, you know, a fashion show, an extravaganza which is rarely eco-friendly and which exists almost solely to sell things. It's easier to defend the process when the product in question is sustainable and chic workwear for women, including slit skirts with scalloped blouses and sharply-tailored blazers, or safari-inspired vests or jumpsuits belted with rope.
Of course, thanks to said video projections, there was a lot less waste in the paper and set department, which puts McCartney ahead of her compatriots once again when it comes to thinking sustainably. Still, it would be lovely to see McCartney push her messaging even further next season.52Gallery52 ImagesNever miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.
Tagsterms:NetworkParis Fashion WeekPFWsustainabilitydesigners:Stella McCartneyseasons:Spring 2020Spring 2020 Paris
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