Stella McCartney has dropped a landmark pre-fall 2021 collection for the 20th year of her eponymous brand.
Vogue
What makes Autumn a particularly significant benchmark in the history of Stella McCartney, though, is that it’s the designer’s most sustainable collection yet, made using 80% eco-conscious materials—from the organic cotton of the patchwork trousers down to the beechwood soles of the shoes.
Liam Freeman: The campaign addresses serious issues in a lighthearted way—how effective is humor in getting people to engage in more eco-friendly practices and to stop wearing fur?I’ve always looked to humor to keep me sane and not take the world of fashion too seriously. When you’re dealing with such an important subject as the ethical treatment of animals or the environment, sometimes you’ve got to lighten the touch and find positivity, otherwise the issues we are facing get really depressing.
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