Stella McCartney and PETA Join Forces to Promote the ‘No Leather Ever’ Pledge

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Stella McCartney and PETA Join Forces to Promote the ‘No Leather Ever’ Pledge
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The designer will be supporting an anti-leather march, during New York Fashion Week.

Anti-fur protests used to be fairly common occurrences during New York Fashion Week. But after several major designers and brands have pledged to stop selling fur, People for the Ethical Treatment of Animals have set their sights on getting the fashion industry to give up leather.to help get the anti-leather message out.

There will also be a rally near the Brooklyn Bridge Tuesday and the designer will host a party in her downtown store that night. Invited guests will also get a glimpse of the refreshedMcCartney, who has never used leather in her collections, will be making a major statement in the windows of her SoHo store. Actor Caylee Cowan and other animal lovers will appear Tuesday with strategically placed “No Leather Ever” signs and briefs from Karla Welch’s The Period Company.

Last fall PETA supporters caused a stir at the Coach fashion show, when an activist took to the runway wearing body paint that was meant to looks like flesh, tendons and muscles, and another supporter walked behind her holding a sign that read “Coach: Leather Kills.” PETA also blindsided the designer Michael Kors by approaching him at his runway venue.

In February, PETA targeted Coach again with a “Coach: Let Cows Live” message at its fashion show at the James B. Duke House. PETA debuted its “I’d Rather Go Naked” campaign in the 1990s with The Go-Go’s posing in the buff with banner touting their cause. In the years that followed, Christy Turlington, Naomi Campbell, Pamela Anderson, Taraji P. Henson, Eva Mendes, Dennis Rodman, Olivia Munn, Kim Basinger, Ireland Basinger-Baldwin and other high-profile personalities modeled in the campaign au naturel.The Venice Film Festival Looks We Can't Stop Looking At.

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