“We could turn back to the norm, but I hope not.' - Stella McCartney
Sustainability is a practice. As with any practice, you have to start with something challenging but achievable and as your confidence and reassurance grow, you move to the next challenge.People who didn’t think the way that we do are starting to understand there is another way. That gives me hope. I know there’s another way, and so I hope that other people can see that now, too.Making environmentally conscious products takes time — something the industry at large needs to understand.
.” This spring she will launch ‘The Garment Journey’, a QR code included on a tag in each of her products that will detail how that item was made, from top to bottom.They respect that things can take a little longer if you want to do things better.ustainability is learning how to work within limitations and parameters, which, in my opinion, is great for creativity,As Stella was saying, we don’t live in an endless cornucopia of natural resources.
“At Stella McCartney, the biggest environmental positive other than sourcing is we don’t kill animals, and it really has a massive, massive positive footprint on our environmental profit and loss. That is a fact.
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