Haas team boss Guenther Steiner says F1 is doing a good job at improving weekend entertainment, but stresses that “classic” races need to keep up with popular new events. Read more ⬇️
Haas team boss Guenther Steiner says Formula 1 is doing a good job at improving weekend entertainment, but stresses that “classic” races need to keep up with popular new events.The Miami GP has raised the bar in terms of off-track action, and November’s inaugural Las Vegas GP is expected to take things to another level.
“The sport, before Liberty Media came in, was not successful in the US. I came to the US and I understood the US more when I moved here because I didn't understand it before. “Try to tell a 12-year-old that now we have to wait two hours until the cars come along again. That's pretty difficult.”Steiner cited the Singapore GP as a good example of an event that has successfully combined track action with other attractions, such as live music.
“I think what they did very right, the sport is still the centre point of everything. It's the F1 race, and you've got two high-end concerts on Friday night and Saturday night. “They don't want just to see a car race. And I think F1 has done a very good job over the last five years to bring this to the consumer, that they enjoy coming here, because there is more than an F1 race, but the centre point is still the F1 race.
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