The Heinz Red Zone will remain at the NFL team's newly named Acrisure Stadium in Pittsburgh.
Acrisure StadiumKraft Heinz and the Pittsburgh Steelers have reached a verbal agreement on a new five-year deal that will maintain the global food giant’s presence at the North Shore stadium even after it lost a naming rights battle to Grand Rapids, Mich.-based Acrisure.
The giant Heinz ketchup bottles were removed from the scoreboard of the Pittsburgh Steelers' Acrisure Stadium on Monday, July 18, 2022. In the past, when the Steelers got that far, two giant Ketchup bottles flanking each side of the main scoreboard would tilt as if pouring. While the bottles have already been removed in the deal with Acrisure, Huzjak said there would still be some digital replication on the scoreboard.
“There are some challenges because the bottles are old and the materials provide some challenges. But we’re hopeful to have them on display in a Heinz-sponsored area so the fans can continue to sort of enjoy the history of the building and enjoy that aspect of it.” Kraft Heinz, then H.J. Heinz, paid $57 million for the stadium naming rights as part of a 20-year deal reached before the venue opened in 2001. The agreement was extended for one year for the 2021 season.
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