Connecticut's new governor is pushing for a statewide tax on sugary drinks, nearly three decades after the last U.S. state imposed one.
Nearly three decades after a U.S. state last imposed a special tax on sugary drinks, Connecticut's governor is pushing for one to help close a budget deficit — and bracing for a fight.
"The challenge for these taxes, whether it's a state or a city, but typically a state, is they're very unpopular with working families and small, local businesses," said William Dermody Jr., vice president of media and public affairs for the American Beverage Association. "These people are vocal to their representatives that they dislike this tax."
Last week, the American Academy of Pediatrics and the American Heart Association called for education campaigns and raising prices through taxes to reduce consumption of sugary drinks by young people. One Connecticut soda company that dates back to 1904, Avery's Beverages in New Britain, has printed its opposition to Lamont's proposal on its labels. The company has produced a limited edition "Don't Tax Me Ned!" soda brand, which has been selling fast. General Manager Rob Metz said many of his customers buy cases of soda, choosing from more than 50 flavors ranging from sarsaparilla to kiwi.
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