Insurance company State Farm is increasing its investment in women's sports with deals with JuJu Watkins and the Unrivaled basketball league.
The brand has partnered with USC basketball player JuJu Watkins, and Unrivaled, the new women's basketball league.
State Farm will kick off the NIL partnership with Watkins starring as a "new neighbor" in a co-branded ad spot with mascot/spokesman Jake from State Farm. Meanwhile, State Farm's deal with Unrivaled, which kicks off its inaugural season in January, will give the insurance company a visible presence across Unrivaled properties throughout its season and postseason.
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